Check out Richard Pratt and the update of this story.
Can you find a eulogy for him? What is said now about the man and his place in Australian business circles and society?
What about unethical products? Google ‘unethical products’ and identify what you consider to be the worst of them.
Is there still a product around that you can spray on and it will cause the people around you to find you instantly and inexplicably attracted to you?
What about unethical advertising? Anything interesting to share?
Google Aussie Home Loans and its founder and CEO. What problem is he facing right now (today) regarding corporate sponsorship of football teams and boofhead, bullying and sex (scandalous behaviour)?
Listen to today’s (Thursday 21 May) radio program (ABC 702) and hear what he has to say about his corporate responsibility’s as the head of an organisation of over 1000 people.
Wednesday, May 20, 2009
Monday, May 18, 2009
Thursday, May 14, 2009
Germany Resort Team
Alex, Ricardo, Lisa
The function of the graph is to show the effectiveness between the different kinds of media. The most effective media is
Newspaper with 35% of the budget and 42% of the buyers who heard about our brand. However, our advertising budget in magazine was 50% of the total amount of the budget, but only 38% of these customers heard about us. As for TV advertising, the budget represents 25% of the total with 18% of recall.
After having comparing this report, our plan of action is to reschedule our budget, cutting 30% of the total amount of 2m Euro, reconsidering our budget expenditure between the media. Firstly, the TV budget should be decreased by 50%. Secondly, the newspapers should be reduced by 30%. Finally, the magazines have to be lessened by 10%.
Regarding to the meeting that we had and considering our good results, we’ll make our best result although we have to cut our budget and keep our representative, profits, and results.
Newspaper with 35% of the budget and 42% of the buyers who heard about our brand. However, our advertising budget in magazine was 50% of the total amount of the budget, but only 38% of these customers heard about us. As for TV advertising, the budget represents 25% of the total with 18% of recall.
After having comparing this report, our plan of action is to reschedule our budget, cutting 30% of the total amount of 2m Euro, reconsidering our budget expenditure between the media. Firstly, the TV budget should be decreased by 50%. Secondly, the newspapers should be reduced by 30%. Finally, the magazines have to be lessened by 10%.
Regarding to the meeting that we had and considering our good results, we’ll make our best result although we have to cut our budget and keep our representative, profits, and results.
Wednesday, May 13, 2009
Fred Winter Homes Annual Sales Report
- Jaclyn , Soo
According to the chart4, the annual sales in Germany and Portugal have increased about3% than last year but the annual sales in Spain has slightly decreased than last year.
However, the market in Spain is the largest part of our company according to the annual sales. In comparison between Germany market and Portugal market, the market in Germany is more mature, and we can see more potential in Portugal market.
After our discussion, we suggest cutting a million euro in the advertising budget of Germany market. And, we should keep the same advertising budget of Portugal market and put more efforts to change the percentage of budget segment, for example, we need to cut down a half of the budget in TV and magazine ads.
Furthermore, we also need to reduce a million euro in the advertising budget of Spain market and focus on radio ads which is the most effective.
According to the chart4, the annual sales in Germany and Portugal have increased about3% than last year but the annual sales in Spain has slightly decreased than last year.
However, the market in Spain is the largest part of our company according to the annual sales. In comparison between Germany market and Portugal market, the market in Germany is more mature, and we can see more potential in Portugal market.
After our discussion, we suggest cutting a million euro in the advertising budget of Germany market. And, we should keep the same advertising budget of Portugal market and put more efforts to change the percentage of budget segment, for example, we need to cut down a half of the budget in TV and magazine ads.
Furthermore, we also need to reduce a million euro in the advertising budget of Spain market and focus on radio ads which is the most effective.
PORTUGAL REPORT
Joao, Pablo, Billy
This report is about the subsidiary of Fred-Winter-Homes in Portugal.
As the head-office advices, we should cut some amount of our advertising budget. Analysing the market, we know that Fred-Winter-Homes market declined at least 30% in sales.
Our subsidiary has a budget of one million Euros per year to spend in advertising.
The main objective is to reduce the similar percentage of our profits decreased in the last year, its mean that we have to reduce our advertising budget in 30 %.
Figured out of statistics results, our budget’s percentage spent in newspapers haven’t been effective. We had spent 30% of our budget but we only have the 15% buyers heard in this kind of media.
In conclusion, we strongly recommend reducing our total advertising budget 30% off, Newspaper and Magazines by 15% each one. This decision could be the most effective to cut our budget without any reduction in our annual sales. We suggest that the company can reduce in 3m advertising budget in Germany.
This report is about the subsidiary of Fred-Winter-Homes in Portugal.
As the head-office advices, we should cut some amount of our advertising budget. Analysing the market, we know that Fred-Winter-Homes market declined at least 30% in sales.
Our subsidiary has a budget of one million Euros per year to spend in advertising.
The main objective is to reduce the similar percentage of our profits decreased in the last year, its mean that we have to reduce our advertising budget in 30 %.
Figured out of statistics results, our budget’s percentage spent in newspapers haven’t been effective. We had spent 30% of our budget but we only have the 15% buyers heard in this kind of media.
In conclusion, we strongly recommend reducing our total advertising budget 30% off, Newspaper and Magazines by 15% each one. This decision could be the most effective to cut our budget without any reduction in our annual sales. We suggest that the company can reduce in 3m advertising budget in Germany.
Advertising Report for the Spanish Team
Spanish Team: Vanessa, Antoine, Carlos
1/ Input from the head office:
According to the last mail received from the head office, the Spanish team was asked to cut the advertising budget for next year by 30%.
2/ Current situation analysis:
The current budget amount is 4M Euros and the actual proportion is detailed below:
- Radio : 40%
- Newspaper: 20%
- Magazines: 40%
According to our research, the buyers heard about our company through the following Media:
- Radio : 65%
- Newspaper: 10%
- Magazines: 25%
The Advertising Spanish team decided to focus on the more efficient Media to choose the next year budget proportion:
Total Budget Radio Magazine Newspaper
Current Year 4M 65% 25% 10%
Next year 2,8M 45,5% 17,5% 7%
Efficiency Rate 1,625 0,5 0,625
3/ Recommendation:
The Spanish team is proposing to the head office to keep investing in Radio and Magazine media, and stop spending money on the Newspaper advertising.
The extra budget could be reinvesting in the Radio advertising budget.
According to this proposal, our proposition for the next year advertising budget repartition is the following:
Total Budget Radio Magazine Newspaper
Current Year 4M 65% 25% 10%
Next year 2,8M 52,5% 17,5% /
In conclusion, the real investment required for the next year is the following:
Total Budget Radio Magazine Newspaper
Next year 2,8M 2,1M 0,7M /
1/ Input from the head office:
According to the last mail received from the head office, the Spanish team was asked to cut the advertising budget for next year by 30%.
2/ Current situation analysis:
The current budget amount is 4M Euros and the actual proportion is detailed below:
- Radio : 40%
- Newspaper: 20%
- Magazines: 40%
According to our research, the buyers heard about our company through the following Media:
- Radio : 65%
- Newspaper: 10%
- Magazines: 25%
The Advertising Spanish team decided to focus on the more efficient Media to choose the next year budget proportion:
Total Budget Radio Magazine Newspaper
Current Year 4M 65% 25% 10%
Next year 2,8M 45,5% 17,5% 7%
Efficiency Rate 1,625 0,5 0,625
3/ Recommendation:
The Spanish team is proposing to the head office to keep investing in Radio and Magazine media, and stop spending money on the Newspaper advertising.
The extra budget could be reinvesting in the Radio advertising budget.
According to this proposal, our proposition for the next year advertising budget repartition is the following:
Total Budget Radio Magazine Newspaper
Current Year 4M 65% 25% 10%
Next year 2,8M 52,5% 17,5% /
In conclusion, the real investment required for the next year is the following:
Total Budget Radio Magazine Newspaper
Next year 2,8M 2,1M 0,7M /
Thursday, May 7, 2009
Welcome !!
Hi there !
This blog is dedicated to the Advanced Business English Communication course of the University of New South Wales based in Sydney, Australia.
This interactive place is designed to help students communicate effectively in any business situation and to share interesting ideas.
Content covered includes hospitality and tourism, advertising and marketing management styles, innovation, takeovers and mergers, the share market and more.
All the ABEC students hope you will enjoyed this blog !
This blog is dedicated to the Advanced Business English Communication course of the University of New South Wales based in Sydney, Australia.
This interactive place is designed to help students communicate effectively in any business situation and to share interesting ideas.
Content covered includes hospitality and tourism, advertising and marketing management styles, innovation, takeovers and mergers, the share market and more.
All the ABEC students hope you will enjoyed this blog !
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